We collaborated with the National Environmental Treasure’s leadership to craft a brand identity that highlights their commitment to protecting Canada’s biodiversity. By focusing on natural, inviting visuals, we conveyed the organization’s environmental mission in a way that is both approachable and memorable. Using subtle metallic accents, we brought a distinctive shine to their brand materials—striking a balance between elegance and an authentic, nature-inspired aesthetic.
We ventured across Canada’s diverse landscapes, capturing striking footage of coastal shorelines, forests, and wetlands. Braving challenging weather conditions and remote locations, we filmed local conservationists, wildlife, and thriving habitats to connect viewers to the essence of the National Environmental Treasure’s work. Through sweeping drone shots and intimate close-ups, we told a story that underscores the importance of preserving these unique ecosystems.
We developed an engaging online platform to bridge supporters with the initiatives of the National Environmental Treasure. By incorporating the videos we produced and sharing stories of local conservation projects, we aimed to immerse visitors in the NAT mission. The site’s design fosters community involvement, showcasing compelling narratives that inspire people to donate, volunteer, and learn more about preserving Canada’s natural heritage.
We developed, produced, and scripted a podcast series to amplify the National Environmental Treasure’s message, bringing compelling conversations about biodiversity and conservation into listeners’ daily routines. By combining expert interviews with engaging storytelling, we provided audiences with an accessible way to learn about NAT’s initiatives, fostering a deeper connection to Canada’s natural heritage. The episodes highlight local success stories, scientific insights, and practical ways for every listener to join the mission, all while maintaining a polished, professional audio experience.
OurSafetyNet.org is an online platform guided by Ann Dale and the National Environmental Treasure (NET). The site’s core mission is to underscore the importance of biodiversity in Canada, portraying it as our collective “safety net.” By showcasing evidence-based research, real-world success stories, and practical steps to get involved, OurSafetyNet.org educates and inspires visitors to safeguard ecosystems for future generations.
• A color palette featuring greens, blues, and earthy tones symbolizes Canada’s diverse ecosystems—forests, wetlands, and coastal regions.
• Clean typography keeps the site accessible, reflecting a balance between scholarly rigor and public engagement.
• Images of landscapes, plants, and wildlife reinforce the theme of interconnected ecosystems.
• Icons or minimal illustrations help break down complex data, making biodiversity concepts easier to understand.
We came up with the concepts, created the website and the branding for this fantastic non-profit.
Ann Dale is an award-winning Canadian scholar and environmental innovator, widely recognized for her influential research on community-based sustainability and biodiversity protection. As her creative team, we crafted a brand identity and website that mirror her commitment to local empowerment and ecological stewardship. By integrating nature-inspired design elements with clear, concise messaging, we showcased Ann Dale’s leadership in fostering resilience and collaboration—both online and beyond.
• Ann Dale’s research is translated into accessible language, presenting the urgency of biodiversity loss without alienating newcomers.
• Success stories from local communities encourage visitors to see themselves as part of the solution.
• “What You Can Do” sections outline simple steps—like planting native species or supporting ecological organizations.
• Consistent reminders to volunteer, contribute resources, or spread awareness empower users to act rather than just read.
“What the F**k is Biodiversity?”** is a podcast dedicated to unraveling the complexities of biodiversity and why it matters to every one of us. Hosted by environmental advocates and supported by the National Environmental Treasure (NET), each episode tackles critical topics—ranging from climate resilience to everyday conservation practices—with a candid, down-to-earth style.
We produced, edited, and wrote the podcast.