We partnered with Mussell Records to develop an end-to-end advertising strategy that would resonate with both US and UK audiences. Our scope covered brand identity, billboard design, and cross-platform ad campaigns, blending data-driven storytelling with a consistent brand voice across diverse channels.
We began by refining Mussell Records’ visual identity—ensuring a bold, authentic look that translated seamlessly onto billboards in high-traffic locations. Our pre-market testing helped us identify the right messaging to capture attention and reflect the label’s ethos, setting the stage for a strong launch in both territories.
From digital ads on YouTube, Instagram, and TikTok to radio spots and targeted social pushes, our large-scale productions unified the campaign under a cohesive narrative. We employed A/B testing and performance analytics to optimize each creative element in near real-time, tailoring visuals and copy to the nuances of US and UK music markets.
By focusing on local preferences while maintaining a global brand identity, we cultivated a cross-functional collaboration between Mussell Records’ artists, marketing teams, and external partners. This user-first approach not only boosted audience engagement but also strengthened Mussell Records’ position as an emerging label with a growing presence in both regions.
.JPG)
We partnered with an emerging country artist to produce a cinematic music video that blended impactful storytelling with a comprehensive advertising strategy. Our approach involved billboard ads in high-visibility locations, supported by targeted digital marketing on YouTube, Instagram, and Facebook. By integrating A/B testing and audience research at key stages, we refined the creative direction and ensured each platform featured tailored messaging for maximum impact.
Highlights
• Over 100,000 Views on YouTube: Through a data-driven rollout plan, we engaged fans across major social platforms and built momentum leading up to the video launch.
• Top 40 in the UK Country Charts: Our cross-functional collaboration between the artist, label, and external stakeholders provided the foundation for a large-scale production that resonated with UK audiences, propelling the single into the Top 40.
• Billboard Advertising: Strategically placed billboard ads in both rural and urban centers helped build brand awareness and generated offline buzz, complementing our online campaigns.
By combining cinematic production, targeted billboard advertising, and performance analytics, we delivered a campaign that transcended geographic boundaries and showcased how carefully orchestrated storytelling can convert an independent artist’s track into a charting hit.
We collaborated with a rising country artist to produce a visually striking music video that merged cinematic storytelling with a multi-platform ad campaign, targeting both digital and physical channels. By integrating billboard placements, social media ads, and YouTube optimizations, we crafted a cohesive, metrics-driven strategy designed to capture new audiences and keep existing fans engaged.
Key Achievements
• Top 10 UK Chart Placement
Our cross-functional collaboration with the artist, label, and external partners maximized reach, propelling the single to a coveted Top 10 spot in the UK country charts.
• High-Impact Billboard Ads
We placed billboards in prime locations to complement the music video’s online launch, creating offline momentum and turning casual listeners into committed fans.
• Targeted Digital Advertising
Through A/B testing, audience segmentation, and performance analytics, we refined visuals and messaging across YouTube, Instagram, and Facebook. This approach yielded robust engagement and converted viewership into streams and downloads.
• Cinematic Production & Storytelling
The music video featured compelling visual themes designed to resonate with UK and international audiences, showcasing the artist’s brand and voice in a high-quality, narrative format.
By combining cinematic production, billboard advertising, and a data-driven rollout, our campaign demonstrated how creative storytelling and strategic marketing can transform a single track into a charting phenomenon, solidifying the artist’s presence in the competitive UK market.
We partnered with an emerging artist to develop a music video that not only won a Leo Award for Best Music Video but also amassed over 250,000 streams across major digital platforms. By integrating billboard advertising, targeted social media ads, and A/B testing throughout the campaign, we created a data-driven and metrics-focused approach that maximized viewership and engagement.
Key Highlights
• Leo Award Recognition
The music video’s compelling storytelling and high-production value captured industry attention, earning top honors at the Leo Awards.
• 250K+ Streams
Strategic distribution across YouTube, Instagram, and Facebook—combined with pre-market research—positioned the single for viral momentum and ultimately led to a quarter-million streams.
• Robust Ad Strategy
Through billboards in high-traffic areas and cross-functional collaboration between creative, marketing, and legal teams, we upheld the brand’s authenticity while expanding reach to new audiences.
This campaign exemplifies how innovative storytelling, large-scale production, and a strong focus on analytics can transform a music video launch into an award-winning, chart-worthy success story.