We crafted the logo for MA Yoga using soundwaves created by their CEO singing the word ‘MA,’ paying homage to their musically inspired yoga studio. This unique logo design was a collaborative effort with the three owners, ensuring it was distinctive and meaningful. We even documented the process in a video!
Video marketing is a significant aspect of MA Yoga’s business model. They aimed to produce high-quality yoga class and clinic treatment videos. We developed a streamlined process to generate interest and foster a creative connection to the brand, while producing hundreds of videos for their online platform.
MA Yoga’s owners desired a high-quality, unique website. We collaborated with local photographer Kim Jay to incorporate her beautiful stylistic photography throughout the site. Building a WordPress website with strong SEO was essential, and we ensured it was both aesthetically pleasing and functional on mobile and desktop. Additionally, we assisted in designing and implementing their online app.
We eagerly contributed our interior design expertise to MA Yoga’s studio buildout in downtown Victoria, BC. We designed unique features, including low-cost cedar walls for the acupuncture treatment room and Shou Sugi Ban burned wood accents in the lobby and yoga studio flooring. Our collaboration with Water & Wood Designs resulted in handmade doors, desks, and a stunning shelving unit for retail displays.
We worked closely with MĀ Wellness and Yoga's leadership to develop a brand identity that reflects their holistic approach to wellness. Drawing from the tranquil elements of nature, we created a soothing color palette of soft greens and warm neutrals, emphasizing the brand’s connection to organic healing. Clean, modern typography and a thoughtfully crafted logo help communicate MĀ Yoga’s focus on balance, mindfulness, and inclusivity.
We produced and directed a series of short-form videos designed to highlight MĀ Yoga’s guided practices and community spirit. By filming classes outdoors, we captured the peaceful energy of natural surroundings, reinforcing the brand’s deep-rooted philosophy of harmony between body, mind, and environment. Each clip combines candid student interactions with gentle aerial shots to offer an authentic glimpse into the MĀ Yoga experience.
We built a functional, user-friendly website that seamlessly connects clients to MĀ Yoga’s curated classes and wellness resources. Through bios of instructors, class schedules, and a blog featuring holistic tips, the site allows visitors to explore the brand’s mission and engage with its community. Subtle animations and carefully chosen imagery maintain a calming online atmosphere, mirroring the serenity of a MĀ Yoga session.
Our team extended MĀ Yoga’s new brand identity across all marketing touchpoints, from social media graphics to print flyers. Each piece features the same earthy palette and minimalist design elements for a cohesive, recognizable look. This consistent approach allows MĀ Yoga to stand out in the crowded wellness market, inviting both new and seasoned practitioners to discover its mindful offerings.
We designed and launched a dynamic suite of online courses for MĀ Yoga, utilizing the Teachable platform to bring their unique approach to holistic wellness into the digital realm. Our goal was to create a seamless, user-friendly learning experience that mirrored the calming, nature-inspired qualities of the MĀ Yoga brand.
• Teachable Integration: We chose Teachable for its robust course management features, intuitive interface, and smooth payment processing, ensuring both instructors and students could focus on the material without technical distractions. For example: https://mayoga.thinkific.com/courses/MA-200-hour-yoga-teacher-training-fall-2024
• Course Architecture: Working closely with the MĀ Yoga team, we organized content into clear, progressive modules—beginner-friendly courses focusing on foundational postures and mindfulness techniques, as well as advanced tracks diving deeper into holistic living.
• Scripting & Storyboarding: Our team collaborated with MĀ Yoga’s instructors to craft concise yet comprehensive lesson plans, ensuring each topic was broken down into digestible segments. We scripted introductions, demonstrations, and reflection prompts that create a personal connection with learners.
• Filming & Aesthetics: True to MĀ Yoga’s brand identity, we filmed each session in serene, nature-inspired settings, emphasizing soft lighting and warm, earthy color palettes. This visual approach reinforces the sense of calm and presence that underpins every MĀ Yoga practice.
• High-Quality Editing: After capturing the raw footage, our video editors carefully wove together lectures, demonstrations, and additional graphics. Subtle transitions, branded lower-thirds, and calming music all contribute to an immersive online learning environment.
• Quizzes & Assignments: Each module includes optional quizzes or journaling exercises to help students track their progress, test comprehension, and deepen personal reflection on course themes.
• Downloadable Resources: PDF guides, checklists, and infographics reinforce the video lessons, offering quick reference tools that students can revisit throughout their wellness journey.
• Community & Feedback: Teachable’s discussion boards and comment sections allow learners to ask questions, share experiences, and receive guidance directly from MĀ Yoga instructors and peers.
• Visual Continuity: We adapted MĀ Yoga’s calming color palette, modern fonts, and minimalist aesthetic to Teachable’s templates, ensuring each course seamlessly aligns with the brand’s holistic ethos.
• Clear Navigation: Straightforward menus and module layouts make it easy for students to locate lessons, track progress, and revisit favorite videos.
• Mobile-Responsive Design: Recognizing that many learners want to practice on-the-go, we ensured all course pages and materials look great on tablets and smartphones, promoting continuous, accessible learning.
By harnessing Teachable’s user-friendly platform and elevating it with high-quality video production, we’ve enabled MĀ Yoga to share their teachings with a broader audience. Students can now immerse themselves in a guided, supportive practice that cultivates mental clarity, physical strength, and spiritual well-being—no matter where they are. This modern, digital approach has not only expanded MĀ Yoga’s reach but also provided a more flexible, convenient way for practitioners to deepen their knowledge at their own pace.
MĀ Moves is a fully integrated online yoga platform designed to nurture mindful movement, holistic well-being, and community connection. We developed brand standards—from color palettes to typography—that convey a calm, uplifting atmosphere, aligning with MĀ Moves’ mission to support practitioners of all levels. With a streamlined user interface, robust video library, and interactive features, the platform offers a seamless digital experience for students seeking physical and spiritual growth.
We created the MĀ Moves brand from the ground up, designing every element—from the logo and color palette to typography and messaging. Drawing inspiration from nature’s calming tones and fluidity, we established a visual identity that immediately conveys the essence of mindful movement. By combining minimalistic layouts with organic accents, we ensured that MĀ Moves stands out as a serene, welcoming haven in a busy world.
Our team handled all aspects of video production, capturing the heart of MĀ Moves in a series of cinematic yoga sequences. From pre-production storyboarding to on-location shooting and final editing, we showcased practitioners flowing through poses in tranquil studio settings and scenic outdoor landscapes. These videos became core brand assets, bringing the MĀ Moves ethos to life on social media, the website, and beyond.
We built an immersive online platform that integrates class schedules, instructor bios, and membership features—making it easy for users to explore everything MĀ Moves has to offer. The site design echoes the calming ambiance of the brand, incorporating gentle animations and intuitive navigation. Whether visitors are looking to stream video content, book a live session, or learn more about yoga philosophy, the website delivers a seamless, supportive experience.
Beyond the digital realm, we developed printed and promotional materials—including flyers, apparel, and other branded items—to extend MĀ Moves’ reach offline. The cohesive look and feel—centered on a harmonious color scheme, refined graphics, and clean layouts—reinforce the brand’s core values wherever it appears. From social media campaigns to in-person events, we crafted a unified brand presence that resonates with both aspiring yogis and seasoned practitioners alike.
By orchestrating every facet of the brand’s creation—from concept to completion—we ensured that MĀ Moves embodies a tranquil, empowering environment that nurtures the mind, body, and spirit.
We developed, scripted, and filmed a series of immersive Ayurvedic Cooking Workshops to highlight the ancient art of holistic nutrition. From conceptualizing the workshop flow to capturing each culinary technique on camera, our team ensured a seamless experience that brings the wisdom of Ayurveda directly to the audience—whether they join in person or watch from home.
• Concept & Scriptwriting: We crafted a narrative that weaves together Ayurvedic principles with modern culinary techniques, creating an informative yet approachable format.
• On-Site Filming: Our crew captured every step of the cooking process—from ingredient prep to plating—using high-quality video equipment for clear, detailed demonstrations.
• Post-Production Excellence: We edited each segment with care, adding subtitles, graphics, and vibrant imagery that illuminate the healing properties of herbs, spices, and seasonal produce.
1. Ayurvedic Foundations
• An introduction to the three doshas (Vata, Pitta, Kapha) and how they inform optimal meal choices.
• Engaging animations and graphics illustrate how individual constitutions influence dietary needs.
2. Cooking Demos
• Step-by-step guides to creating balanced meals that feature the six Ayurvedic tastes—sweet, sour, salty, bitter, pungent, and astringent.
• Expert tips on mindful cooking, from choosing nutrient-dense ingredients to using spices that aid digestion.
3. Lifestyle & Wellness
• Integration of daily routines—like mindful eating and morning rituals—to complement an Ayurvedic diet.
• On-camera discussions with Ayurveda practitioners about seasonal adjustments, stress management, and mental well-being.
• Professional Production Quality: By capturing high-resolution footage and ensuring cinematic storytelling, we offer an immersive learning experience that surpasses standard cooking demos.
• Tailored Content: The workshop addresses viewers of varying skill levels, allowing seasoned cooks and beginners alike to discover new recipes and Ayurvedic insights.
• Practical Takeaways: Each filmed segment culminates in easy-to-follow steps that participants can replicate at home, bridging traditional wisdom with modern convenience.
By producing, scripting, and filming the Ayurvedic Cooking Workshop, we’ve transformed age-old dietary principles into an engaging, visually rich experience. Through cinematic storytelling and hands-on culinary demonstrations, we invite you to discover the transformative power of Ayurvedic cooking—balancing your body, mind, and spirit one delicious meal at a time.