Mussell Records
Branding · Billboards · Advertising · Music Videos
An end-to-end advertising partnership for an emerging record label — brand identity, billboard design, and cross-platform campaigns built to resonate with audiences across the US and UK.
From the
ground up.
Strategy, production, and finish — every piece handled in-house by our Victoria crew.
Brand Identity & Billboard Design
We refined Mussell Records’ visual identity into a bold, authentic look that carried onto billboards in high-traffic locations — with pre-market testing to find the messaging that captured attention across both territories.
Multi-Channel Advertising
From digital ads on YouTube, Instagram, and TikTok to radio spots and targeted social, we unified the campaign under one narrative, using A/B testing and analytics to tune each creative element in near real-time.
Driving Engagement & Recognition
By balancing local preferences with a global brand identity, we strengthened Mussell Records’ position as an emerging label with a growing presence in both the US and UK markets.
